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BUSINESS DEVELOPMENT

The United States of America attracts businesses since it is nominally the largest economy and the second largest by purchasing power parity globally. Investors and consumers are interested in new products and investment options. Especially European products draw the attention of Americans. Even though Americans are curious about foreign products, it is essential to approach American customers in an "American Way."

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CORE ELEMENTS OF BUSINESS DEVELOPMENT

Tailor3D performs market research and analyzes the potential sales opportunities for your product. We utilize market intelligence reports from market associations and explore market trends and customer needs. In cooperation with our customers, we establish goals and objectives for your business venture and develop a plan to generate qualifying leads. A core element is our Segmentation - Targeting - Positioning Marketing approach. 

COMPETITOR ANALYSIS

When entering a new market, it is crucial to understand the market. What regulations are required to participate in the market? Who are the big players, and with whom do I compete in that market? We have decades of experience in the manufacturing industry and built a strong network with organizations and local customers. On request, we can assess your product and help you find the right customers and market segment that benefits the most from our product.

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MARKET SEGMENTATION

When entering a new market, it is crucial to understand the market. What regulations are required to participate in the market? Who are the big players, and with whom do I compete in that market? We have decades of experience in the manufacturing industry and built a strong network with organizations and local customers. On request, we can assess your product and help you find the right customers and market segment that benefits the most from our product.

CUSTOMER TARGETING

When we break down the market into defined attributes, this will help us to describe the right customers and allow us to focus on the right segment that is most promising to generate revenue. In general, we want a large group of customers we can reach out to. We can use many target criteria to define the proper target customer within a specific market. These target criteria depend strongly on your product and your unique selling proposition. 

TAILORED STRATEGIES FOR MARKET ENTRY

Tailor3D offers three options to enter the US market to help you develop your US subsidiary risk-averse and professionally. Why do you need a corporate structure with much overhead when you don't even have a single client in the United States? Tailor3D can support you cost-effectively with all needs regarding your business structure. We have the right people in our network for Nexus filing, transfer pricing studies, and importation of products from Europe. Do not underestimate the business risk of product liability and advertising your product in a way it could be misunderstood. The US has one of the strongest consumer protection laws in the world.

PRODUCT POSITIONING

In the last step, we define a strategy for positioning your product on the market. Positioning maps and SWOT analysis will help us organize your brand and development in relation to your competition. Tailor3D assists you in highlighting your unique selling proposition for your targeted audience.

Elements of a SWOT analysis

Living on two continents, North America and Europe, makes you aware of cultural differences. One of the most significant business factors is keeping up with the fast-paced environment. Many European companies struggle initially because they do not have the proper capacity in place or cannot connect with US clients. Even though you have the best product in the world, you will fail if your sales approach fails to convince a customer.

In the US, where you have a strong value-based pricing model in place, European companies focus too much on cost-based pricing. Understanding all these differences between Europe and the United States will be the fundament of developing a solid business development strategy. Even though the US is a very strong digital savvy market, you still will make business transactions with people.

Bilingual professionals at Tailor3D can help you understand the European and US markets easier. Tailor3D can support you on both continents so that you can stay in your comfort zone.

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PROUD MEMBER

Tailor3D is a proud member of the European American Chamber of Commerce. We connect businesses in Europe with North American businesses.

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CONTACT

320 Gold Ave. SW, Ste. 620 PMB 2582
Albuquerque, NM, 87102
USA

ABOUT

Tailor3D focuses on additive manufacturing and automation solutions in combination with augmented and virtual reality. We believe that manufacturing will change significantly in the following years, and it is essential to create everything digitally until you need an actual product. Customized solutions supported by advanced development technologies to lower costs and make the best fitting product! We are Tailor3D!

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Proud member of European Americal Chamber of Commerce
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